Branding Design Services.

Let’s take your brand to the next level.

And a brand is more than a logo; it’s everything, every way, and everywhere the business is. It’s how it walks, talks, looks, feels – all of it. Build your brand with a strategic identity that tells your story and connects you with your people. This package includes a primary logo, secondary marks, brand patterns or icons if applicable, font and color combination, extensive brand guide and more. This is everything you’ll need to launch your business! Instruction on how to use all these files is also included. If you need additional elements, such as patterns, business cards, social graphics etc, no worries, I can add that on.


Services Include:

Branding Essentials Package

Logo design

Secondary Logos + Marks

Style Guide

Font suggestions + Color codes

Final print + Web files

Mood board + color palette

Branded icons or Illustrations

Launch kit + media kit

Brand patterns, if applicable

Collateral items of your choice (business cards, social media images, etc.)

Branding Process

Planning

Quality design work takes time, but efficiency is my goal. After we sign all the paperwork I will send you a detailed questionnaire where we will dig into the nitty gritty-ness of your brand; who your brand is, who it is targeting, what services it offers, etc.

Discovery

All the info from the previous step is summarized and compiled into a brandstory guide, cover things such as brand mission, target audience, visual inspiration (yay moodboards!). This will serve as the baseline and direction for our designs and ensure that we are all on the same page moving forward.

Design

Then the real fun stuff beings! I get to work and explore various designs based on the previously determined direction. Through this process, I narrow down the one or two best, most focused design concepts, which I will present through a detailed PDF presentation.

Nitty Gritty

Since the previous steps are super throughout we'll nail your vision quickly. Undoubtedly little adjustments will need to be made. We will work through two revisions of the presented concept, figure out what's working well and where there may be further opportunity for growth.

Built Out

As we are finalizing the logo details we'll also narrow down the colour story and type hierarchy. If your brand requires additional design elements, such as patterns or graphics or business cards we will tackle those next.

Launch

Lastly, I wrap up all the files, handing over a comprehensive brand guide summarizing all your new brand details, as well as various different file formats of your visual assets, for both print and web (as well as a bunch of square graphics for your social media profiles), so you can start applying your new brand right away.

I'm ready to step up my brand
and all the assets to back it up!

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