Personal Brand Identity
Created my personal brand identity. The logo combines minimal type treatment and the use of a bold serif typeface. The typeface used in the logo is repeated throughout the branding from the business card to the letterhead design. The design is brought together by the use of classic black and white, a neutral grey, complemented by bright pastels colours to create a fun, playful, and inviting palette. Blue is a color of trust, confidence, reliability, sincereness, approachability, friendliness and education. Pink expresses passion, subtle femininity, sophistication and classic beauty. I include these colors in my design style, because all of these words relate to how I aim to run my design freelance services.