Widdletoes is a unisex clothing line geared towards, toddlers and motivated by moms.
The client reached out to me wanting to expand her brand by creating her own hair care products dedicated to tots and teens, focusing on curly and kinky hair. We began to define the unique attributes of the brand and a playful yet clean themed emerged.
*The present state of the brand may have been modified from its original design and as such may no longer represent the original concept. Shown below is the original re-brand.